Setting a Standard.

Design Language, while often overlooked, creates the foundation for not only a product line but the fabric of the entire brand. Cohesive design shows a strong understanding of a brand's mission, and helps build a consistent, loyal customer base that comes back for every release.

The opportunity to create design language documentation is an extremely rewarding process. It requires the writer to fully understand a brand's people, culture, and product, enough to create a collaborative piece of living documentation that influences countless products.